The Company
VIDERI is the market leader in providing an all-in-one digital signage platform. Powered by a system-on-a-chip solution for out-of-the-box digital visual experiences, VIDERI differentiates itself from the competition who require customers to integrate multiple hardware and software platforms. VIDERI currently offers intelligent digital signage to large commercial institutions, operating in over 24 countries at thousands of locations, and now maintaining an installed base network of over 100,000 canvases. Digital signage product offerings include a range of varying sizes, indoor and outdoor applications, and built-in enterprise level software capabilities, with the canvas hardware provided by the same manufacturer of Apple products, Wistron. Driven by its built-in software and enhanced functional awareness, VIDERI’s platform uniquely supports the orchestration of canvas images, addressing the digital signage market’s growing need for the simplification of the ever-increasing number and size of SKUs.
The Role
Videri is now seeking to hire a Chief Revenue Officer to create a comprehensive go-to-market approach including: customer segmentation; organization structure; sales process and value proposition; sales force resourcing, training, and deployment; compensation plans and incentives; ongoing sales management and operations, including KPIs, systems and tools, pipeline, and management cadence.
The new CRO will provide overall leadership of the Sales, Pre-Sales, and Sales Operations functions for the company, including: revenue goals; account plans and budgets; policies, procedures, metrics, and systems; talent assessment and goals; recruiting and development; brand and awareness building; and communications with company leadership. The ideal candidate will possess: (1) commercial leadership experience in a software and/or consumer hardware business of relevant scope and scale, (2) demonstrated leadership success in a high-change or other transformational environment, (3) deep expertise in commercial strategy and sales operations including: customer segmentation, sales force design and deployment, metrics, compensation and accountability, and (4) a hands-on, field forward engagement style that inspires followership and enterprise results. The CRO reports to the Chief Executive Officer.
