The Company
MotionPoint solves the operational complexity and cost of digital content translation and localization. The company’s cloud-based platform translates, deploys, and operates multilingual content and commerce websites, while optimizing customer experiences across channels. MotionPoint has over twenty (20) years of experience helping hundreds of large and midsize enterprises across industries and geographies achieve their global business growth objectives. Specifically, the company delivers a “turnkey” managed services (combining subscription-based annual platform fees and ongoing project-based translation services) value proposition for its’ customers by delivering “Translation-as-a-Service”, freeing up internal business and technology teams and budgets for other value-add projects.
MotionPoint’s concierge-level managed translation service has led the industry for 22 years. Customers get 60% cost savings on human translation, 24/7 customer support, instant access to translation expertise, and a partner that ensures all new translation jobs get done in about one business day or less.
The Role
The Vice President of Multilingual Marketing Services will be a critical role at MotionPoint to drive growth from website localization toward multilingual marketing services. This person will be initially responsible for establishing a GTM plan for multilingual marketing services at MotionPoint. The person will be responsible for identifying the top multilingual services demand within the MotionPoint core customer base as well as similar companies in the market to develop a multilingual marketing practice group at MotionPoint. That practice group will drive the strategy of types of services offered by priority and strategies for service fulfillment. Initially, the focus will be on content marketing and SEO. In the end, the group may be staffed by existing teams within MotionPoint, partnerships, or new hires. This role will function as a liaison between acquired marketing services by MotionPoint (owned, licensed, or partnered) and existing website localization services. For each service, the role will be to manage the fulfillment strategy. The liaison will need to contemplate how marketing services are both cross sold to customers and how to organize account management and customer success of the marketing services most efficiently.
Experience & Requirements
• At least 10 years of experience in and fluency with digital marketing strategies including programmatic media planning, SEO, social media, PPC, website, and email marketing.
• At least 5 years of experience in global marketing and/or multicultural/multilingual marketing.
• Previous experience working with digital marketing agencies, leading and collaborating through influence.
• Experience collaborating with customers to develop marketing programs.
• Experience leading a marketing team or building a team from scratch.
• Innovator with the ability to work with a variety of marketing channels to bring creative solutions to meet unique client needs.
• Strong collaboration, relationship-building and influencing skills to build cross-functional partnerships in a matrixed environment.
• Attention to detail and willingness to dig-in wherever necessary. Demonstrated ability to strike the right balance between delegating and going deep.
• Excellent leadership, interpersonal communication, teamwork and project management skills required.
